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Optimize Your Social Media Marketing Strategy

Social media is an excellent opportunity for you to grown your online presence, increase website traffic, strengthen your brand, generate more leads and connect with your audience. Social media marketing requires strategy and maintenance to be effective.

A social media strategy is a summary of everything you plan to do and hope to achieve on social media.

Increase brand awareness. Drive traffic to your website. Generate new leads. Grow revenue. Boost brand engagement.

1. Post 1-3 times per day minimum

Be an active social media user. Social media can be a highly effective way to improve your visibility and reach new customers. The benefits of social networking come to those who interact not just with the platforms but with other participants.

2. 80/20 balance

Minimize the time you spend promoting. Keep your promotional content to 20%. Eighty percent of your content should be useful and helpful, while 20% can promote your brand or its products. That eighty percent will bring new followers and build trust, they’ll then see the twenty percent and buy into what you’re selling.

3. Identify the right keywords

By understanding how your audience searches on social media, you can optimize your social strategy to drive more people to your page. Similar to SEO, keywords play an essential role in your social media strategy. Find out what people search for most when looking for professionals in your space and update your social media profiles with similar words, phrases and hashtags.

4. Provide real value with authentic content

Original content is a great way to get people interested in your business. This is a great opportunity to drive traffic to places where they’re more likely to convert.

5. Post evergreen content

A typical post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan. Don’t publish content with an expiration date. Consider solving common and persistent problems in your industry. Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s trust in your brand.

6. Offer expert insights

Users come to know you as an authority in the industry and will therefore trust you when you recommend a product or service.

7. Include Calls-to-Action

Showing followers exactly how to respond to your posts will drive the greatest number of conversions.

8. Schedule your posts

When you publish content on social media, create a strategy for when you post your content. Schedule your content when your target audience is active on each platform.

9. Interact with and engage your followers

If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. It can create a viral effect for your organic reach.

10. Reputation management

You should also solicit and respond to comments on your posts. It’s not just about visibility, it’s about accessibility. Address all complaints. Accessibility builds trust and credibility. Develop a persona your fans like and enjoy interacting with. Be fun, humorous, and personable. Agree with fans, be honest, and make every interaction pleasant.

11. Create great content that earns shares

Create amazing content. Make your content shareable and engage-able. If you’re not creating content that deserves to be shared, your fans and followers won’t share it. Work hard at creating great content and promoting that content.

12. Titles

Your content should over-deliver on the promise of the headline. Experiment with using numbers in your headline. Odd numbers tend to work best, but again test and see what’s best for you.

13. Brand reputation

Maintain a Constant Presence and a Consistent Voice. With every piece of content you publish, you’re gradually shaping the reputation both for your brand and your personal name over time.

14. Use compelling visual content and colors

An image-rich marketing mix is essential for boosting engagement because our brains are predominantly visual. Images are one of the most crucial elements we have for increasing engagement on social media. Posts that include images produce a significantly higher engagement than text-only posts. Include captivating photos or graphics to ensure you grab the attention of your fans. Visually stimulating colors in content marketing add vibrancy to the content. Aesthetically pleasing blogs get more views and shares.

15. Optimize your profile

Optimizing your social profile is an excellent social media optimization technique to help you drive more high-value users to your page. Make sure your bio gives your readers a good understanding of what your brand does, while inserting relevant keywords are hashtags.

16. Use hashtags

Hashtags used on social posts create user engagement. Hashtags can not only help you find new people to reach, they can give people a way to find you. Research trending hashtags and which hashtags influencers in your niche are using. By mastering this technique you will ultimately introduce your brand to a larger audience and have a greater chance of trending on social media platforms.

17. Use external links

External links added to your content helps search engines to better understand you and what your website represents. Link building increases traffic and outreach.

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