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SEO best practices are constantly evolving, and keyword research is no exception.

11 advantages of long-tail keywords that make them an important part of any SEO strategy.  

Long-tail keywords
Highly Targeted Search Phrases
Keyword SEO Strategy

Long-tail keywords are made up of three or more words, are highly focused, and target specific audiences.

Long-tail keywords are low-volume, multi-word phrases. Long-tail SEO centers on competing for a large number of low-volume keywords instead of focusing on a small set of high-volume keywords. There are many advantages of long-tail keywords that make them an important part of any SEO strategy.

1. Less competition

It is much easier to achieve a higher position for long-tail keywords than for more common keywords. Long-tailed keywords are more specific keyword phrases and are much easier to rank due to relatively low competition. By using long-tails during promotion, you can take top places in search results much faster and with less effort. With the vast majority of clicks taking place on the first page of Google, it’s important to rank in the top 10 search results.

2. Increased attendance

Due to personalization, if two people enter the same keyword, they are likely to see different search results due to several factors including location and personal preferences. Long-tail keywords can help optimize your website for different categories of searchers because they’re more specific.   

3. High-frequency coverage

Long-tail keywords often include short keyword phrases. This makes it possible to obtain a rating for both queries and will help you rank for specific, targeted keywords as well. Higher site rankings = more organic traffic.

4. Natural language processing

Google's latest algorithms are designed for Natural Language Processing, which is intended to recognize natural human speech as accurately as possible. By choosing long key phrases that are similar to natural human speech, Google will reward you with a higher place in SERP (Search Engine Placement). Long-tail keywords are more conversational, and that’s a crucial ingredient in your SEO strategy.

5. Higher conversion rates

Long-tail keywords convert very well. The average conversion rate for long-tail keywords is above 30%. Long-tail keywords have better conversion rates because people who use them often have a better understanding regards to what they are searching for.

6. Optimize blog strategy

One of the most effective ways to increase your website's ranking is to create a blog. Long-tail keywords will assist you in choosing your next topic. They provide insight into what your target audience is looking for. You can use this to your advantage by creating different pieces of content that can support the various categories and services that your company offers.

7. Outrank the competition

Long-tail keywords are your path to overtaking the competition. Focusing on Long-Tail Keywords is a great tactic of SEO.

8. Compatible with voice search

It is increasingly common to use Google voice search instead of typing their query into the search engine. Voice Search Queries are usually long-tail keywords with 6-7 words spoken by the individual.

9. Preferred search method

Visitors generally write their queries using long-tail keywords. 

10. More profitable

If you are using Google Ads, long-tail keywords typically cost less to bid on due to fewer people bidding on them to drive up their prices. In Pay-per-click long-tail keywords result in lower CPCs (cost-per-click), higher CTRs (click-through rates), and a higher conversion rate. Higher conversion rate = higher ROI.

11. Long-tail keywords can help new pages rank quicker

In a highly competitive world, you can gain a strategic advantage by being more relevant to your target audiences with low-authority pages.

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