19 Actionable Content Marketing Tips for Digital Marketers.
One of the fundamental components of Search Engine Optimization is keywords: Researching them, utilizing them, and tracking their effectiveness. It is an essential tactic for developing a powerful content strategy and improving SEO. Keyword research is great at uncovering how people talk about topics relevant to your brand. Choose the main keywords for your page including the actual search terms people are using. Be sure to target long-tail keywords in your content. Long-tail keywords are easier to rank for than head keywords. These will often be easier to rank and assist you in writing comprehensive articles your visitors will love. Once you have identified your target keywords and long-tail keywords, you will want incorporate them into your content, allowing them to flow naturally throughout your page. Your material should, first and foremost, answer your customers’ query.
Determine the winning difference that sets you apart and makes you the only real choice. Find one compelling point that will differentiate you from everyone else. Be thoughtful about what will distinguish you. Make your unique selling proposition obvious. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
As a content marketer, you win the battle for engagement by making your headlines irresistible. Every headline should call for attention. The purpose of the headline is to get your viewer to read the first sentence. A good headline sparks interest and invites readers in. It attracts the reader's attention and drives action.
Content is the fuel of your marketing rocket. The world is constantly evolving, and people are hungry for content that will keep them informed and educated. You are the expert in your field, and customers like to see you know your stuff. Consider your content to be another form of branding yourself and your business.
Google likes original content and so do your readers. Creating original content automatically pushes your site closer to the top.
When visitors intuitively navigate a website, that site tends to convert better. The better your site structure, the better your chance of ranking higher in the search engines. Structure your site in a way that makes it easy for users to find the content they need. Navigation should be intuitive for visitors and reflect your customer journey. Break down your content and categories in a way that makes logical sense for crawlers and users. Plan your site hierarchy before you build your site.
Since Hummingbird, the web is geared more than even toward answering users' questions. When people use a search engine, what they ultimately want is an answer to a question. It is the search engine's job to deliver that answer, and deliver it fast. The best way to create content that really gets results is to learn what users questions are and help them find an answer.
Creating compelling and useful content will likely influence your SEO ranking more than any other factor. Google rewards sites that focus on improving the user experience and offer quality content.
Publish content people actually want to read and digest because it tells them how to do something or where to find something. Write content that answers questions, educates, entertains, or provides quality information the user is searching for. Visitors know good content when they see it and will most likely direct other users to view it. Write easy to read text, as we all enjoy the content that is well written and easy to follow.
Content marketing only works when the content that is being created adds something of value to the person who consumes it. Create web content that focuses on value to the customer. This can be educational, inspirational, or entertaining. As long as you continue to provide value, consumers will find it interesting. Make each article, email or blog a useful resource for the person visiting it. Before publishing your content, look at your content through the lens of your customers and prospects and ask yourself if your content provides value. Your readers will continue to come to you and will come to trust you for helpful information that is rich and thoughtful.
Create actionable content that engages your audience and gives them the information they need to take action on their own. Although your goal is to provide valuable information, your second goal is to share content that will motivate your visitors to take action of their own.
The marketing industry demands fluent language with impeccable grammar when it comes to any customer communications. The importance of spelling and grammar cannot be overstated. Google has placed a strong emphasis on the trustworthiness of a website, and a page with poor spelling and grammar is less likely to be trusted. Your website visitors are less likely to rely on information that is not written professionally, or that contains typos.
Know your audience. It's important that your content matches the reading level and expectations of your customers and prospects. Quality content is easy to read and understand. It is your role to ensure that the reading process is smooth and enjoyable. Keep the vocabulary simple to reach a wider audience
The more informative and valuable your content, the greater authority potential your website has. Factually correct content creates trust. Be accurate in your sourcing and reporting of information. As you consistently write quality and relevant content, you will attract loyal visitors. Accuracy builds trust with readers. The more they trust you, the more likely they are to purchase your product or service.
Search Engines love new, fresh content as do your loyal visitors. A static website without updates may be viewed by search engines as a website with no life and nothing new to offer. If you frequently update your website, offering unique high-quality content and sources of new relevant information, search engines will love you and the more frequently a search engine will stop by to visit your website. Fresh content gets rapidly indexed. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the quality content you provide. If you want to retain high SEO rankings, creating high quality relevant and unique content must be an ongoing process.
Update and optimize previously published content as often as possible.
First rule. Quality first and quantity second. Next, having varying lengths on your blog posts and articles will make your website appear more natural to search engines and to your visitors. Most social media shares come from articles with the most words. Longer articles, between 1,200 to 1,500 words, perform better in search. When possible, aim for posts over 2000 words.
The number and quality of inbound links is an important indicator of the quality of a page. If well-known, reputable sites are linking to your page, then that is a good indication to Google that the content is trustworthy and credible.
Anchor text is the clickable text that users will see as a result of a link. This text tells users and Google something about the page you are linking to. Choose the descriptive, yet concise text to provide at least a basic idea of what the page linked to is all about. Avoid links like "article", "click here" etc.
One of the final steps in the proofreading and editing process is search engine optimization. Once you have created content that is useful, informative, or entertaining for your core audience, you will want consumers to be able to find it on Google. You could create the best content in the world, but if nobody finds it, your work will have been for nothing.
It’s important to stay consistent by continuously coming up with quality content to publish.
Always add a call to action. Make sure it is relevant to your message and not out-of-context.
